Tombola Sponsors I’m A Celebrity…Get Me Out Of Here!

To bring these jungle bugs to life, we provided end-to-end post-production services, including 3D modelling, character rigging, texturing, animation, lighting and rendering of every bug. We also provided edits, final composites, colour grade, finish and sound design. 

We used a technical process called photogrammetry to recreate the jungle world these bugs live in. We stitched together a series of photos to create a 3D model where the bugs would interact and move as they played tombola games. The result is a 3D model of the set that precisely places the bugs within the scene and gives highly detailed and accurate shadows.

These idents focus on the jungle bugs finding the celebrities’ phones, which they continue to ‘borrow’ and play tombola games as the show plays out. Our animators captured the bug’s distinct character and movement, adding personality to each critter’s storyline. We also recreated all of Tombola’s games and composited them into the phones used by the bugs for the final piece. The show’s real-time events inspired some idents, so we had to meet quick, 24-hour turnarounds.